TOVAR*HENAO
CREATIVE BASED IN MEDELLÍN, COLOMBIA.
W O R K
ASSOCIATE CREATIVE DIRECTOR - COPYWRITER - SCREENWRITER -
PHOTOGRAPHER - PROFESIONAL MARKETER - SAGITTARIUS -
FAST SLEEPER - MOVIE BUFF - DOG LOVER - MUSIC JUNKIE
HI, I AM CREATIVE LATINO FROM MEDELLÍN, BORN AND RAISED IN A KICK-ASS 90'S VIDEO CLUB.
FROM VHS TO BETAMAX, MY CHILDHOOD WAS A TAPESTRY OF CINEMATIC VIBES AND POP CULTURE REFERENCES. IN A SHORT TIME, I BECAME A FAN OF STORYTELLING IN ANY OF ITS FORMATS.
FAST FORWARD TO NOW, IM MAKING WAVES IN MY ADULTHOOD BY CRAFTING CAPTIVATING CONTENT AND IDEAS FOR SEVERAL BRANDS AND STREAMING PLATFORMS OUT THERE. SO, AS YOU CAN IMAGINE, MY SCREENING TIME REMAINS UNCHANGED.
BUT AVOVE ALL, I STRIVE EVERY DAY TO IGNITE MY PASSION ON PHOTOGRAPHY, FOOD, MY DOG, AND THE IDEA OF ONE DAY MAKE A FILM LIKE ALMODÓVAR (OR SIMPLY OPENING A COOL RESTAURANT LIKE ANY REGULAR JOE).
I HOLD A BACHELOR’S DEGREE ON MARKETING FROM THE BOGOTÁ UNIVERSITY JORGE TADEO LOZANO, CLASS 2015.
ADDITIONALY, I HAVE PURSUED SOME STUDIES ON STORYTELLING, PHOTOGRAPHY, SCREENPLAY AND COPYWRITING.- UNIVERSIDAD JORGE TADEO LOZANO
MARKETING PREFESIONAL BOGOTÁ, August 2010 – August 2015 - FILMMAKERS MEXICO
SCREENWRITING (TV, SERIES, FILMS AND SHORTFILMS) ONLINE, 2022- March 2023 - NEIL FRENCH / EL DORADO FEST
STORYTELLING Bogotá 2016. - PUTOS MODERNOS & DOMESTICA
COPYWRITING X COPYWRITERS Medellín, July 2013 - ALLISON COURSES powered by HARVARD
DIGITAL PHOTOGRAPHYONLINE, January 2017- March 2017
I'VE WORKED AS A CREATIVE IN BOTH LARGE AND INDEPENDENT AGENCIES, CONCEPTUALIZING CAMPAIGNS AND IDEAS FOR TRADITIONAL BRANDS LIKE UNILEVER AND HYUNDAI, AS WELL AS CREATING SOCIAL MEDIA CONTENT FOR ENTERTAINMENT BRANDS LIKE SPOTIFY AND NETFLIX, FOR THE COLOMBIAN, LATINAMERICA AND US MARKET.
I'VE ALSO WORKED IN PUBLISHING AND EDITORIAL MEDIA, SUCH AS VICE, IN THE AREAS OF BRANDED CONTENT AND EDITORIAL CONTENT AS A CREATIVE PLANNER. - MEDIA MONKS COLOMBIA
ASSOCIATIE CREATIVE DIRECTOR Creative Hub (LATAM)
, 2020 -PRESENT
- VICE MEDIA & VIRTUE AGENCY
CREATIVE PLANER /CREATIVE DIRECTOR BOGOTÁ, 2019- Covid19 - MULLENLOWE SSP3
SENIOR CREATIVE COPYWITER Bogotá, 2017-2019 - DDB COLOMBIA
COPYWRITER Medellín, 2017.
SOME OF THE RECOGNITIONS OF MY WORK AS A CREATIVE INCLUDE WINNING GOLD IN YOUNG LIONS FILM WORLDWIDE IN 2021, ONE D&AD PENCIL AND ONE CANNES LION AWARD FOR HYUNDAI, A PENCIL IN ONE SHOW WITH SPOTIFY, AND A COUPLE OF CLIOS WITH NETFLIX.
I HAVE ALSO BEEN FORTUNATE TO WIN SEVERAL FILMMAKING AND PHOTOGRAPHY COMPETITIONS .- CANNES
BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS/ 2019 .
SHORTLIST OUTDOOR/NETFLIX/ CREDIT CARD BILLBOARD/ 2023 .
SHORTLIST OUTDOOR/CONSERVATION INT/ STUPID PACKS/ 2019 .
- CANNES YOUNG LIONS
GOLD FILM WORLDWIDE 2021: YOUNG LEADERS
GOLD PRINT COLOMBIA 2021: LOVE IS A CLASSIC
SILVER FILM COLOMBIA 2021: KJUYA
BRONZE PRINT COLOMBIA 2021: SMALL BIGGEST STORIES
- D&AD
WOOD PENCIL PRESS AND OUTDOOR/HYUNDAI/SPEEDING EMOJIS/ 2019 .
- CLIO
-
SILVER DIGITAL OUTDOOR/NETFLIXI/CREDIT CARD BILLBOARD/ 2023
SILVER ART DIRETION/TYPO/NETFLIXI/SQUID GAME CODE/ 2022 .
SILVER COPYWRITING CRAFT /NETFLIXI/FROM CM TO MC / 2021 .
SILVER PRINT /CONSERVATION INTER /STUPID PACKS/ 2019
- THE ONE SHOW
BRONZE CREATIVE USE OF DATA/SPOTIFYI/LISTENTOYOURFANS/2023 .
SHORTLIST CRAFT COPYWRITING /NETFLIXI/FROM CM TO MC/2023 .
- NEW YORK FESTIVALS
BRONZE CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2023.
FINALIST AND SHORTLIST OUTDOOR/NETFLIX/ WHITE NOISE/ 2023.
FINALIST AND SHORTLIST TYPOGRAPHY/NETFLIX/ SQUID GAME/ 2023.
- EL OJO DE IBEROAMERICA
GOLD CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2022.
SILVER BEST COPY/SPOTIFY/LISTENTOYOURFANS/ 2022..
SILVER INTEGRTION OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
SILVER USE OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
SILVER PRINT/HYUNDAI/ SPEEDING EMOJIS/ 2019.
SILVER PRINT/